Trend Hunter – Analyzed and predicted the mid-century trend in Fall 2013 and Spring 2014.
One Day in LA – A travel blog provides one-day itineraries/tips for Los Angeleno and visitors. It aims to present a different side of LA that you have never met before.
Louis Vuitton New Product Launch – Proposed a new product launch for Louis Vuitton and how this new product can benefit the brand equity in the long run and increase the brand loyalty.
H&M – Analyzed how H&M utilized multi-channel marketing to interact with its customers and earns strong brand loyalty.
Brandy Melville Campaign – Analyzed the current opportunities and threats of the brand and design an online marketing campaign which can help the brand increase the brand awareness and build the positive brand image.