Projects

Trend Hunter – Analyzed and predicted the mid-century trend in Fall 2013 and Spring 2014.

http://ml-midcenturytxmi.weebly.com/

 

 

One Day in LA  – A travel blog provides one-day itineraries/tips for Los Angeleno and visitors. It aims to present a different side of LA that you have never met before.

https://onedayinlablog.wordpress.com/

Screen Shot 2016-06-15 at 16.47.45

 

Louis Vuitton New Product Launch – Proposed a new product launch for Louis Vuitton and how this new product can benefit the brand equity in the long run and increase the brand loyalty.

http://www.slideshare.net/secret/3S42VD1vps0loW

 

H&M – Analyzed how H&M utilized multi-channel marketing to interact with its customers and earns strong brand loyalty.

http://www.slideshare.net/secret/1kCrL7F2s8SCoH

 

Brandy Melville Campaign – Analyzed the current opportunities and threats of the brand and design an online marketing campaign which can help the brand increase the brand awareness and build the positive brand image.

http://www.slideshare.net/secret/JZHPb6XD6P4FsF